100 Pipers

The Legacy Project 2022

India is a land rich with art and culture. Whether it’s art or music, the country has an abundance of these treasures. But sadly, some of them are on the verge of being forgotten. The Legacy Project is a venture by Seagram’s 100 Pipers to bring them back into the spotlight. It provides a platform to artists to showcase their work to the world. An initiative that springs from the very philosophy of the brand – ‘Be Remembered For Good.’

This year, we shift our focus to Indian Folk Music. Each piece that is adorned on the Seagram’s 100 Pipers packaging is inspired by a folk music form and brought to life by an art form of that region. These are new pieces of work that have been created for the sole purpose of this project. Each piece is a reflection of the artist’s version of what goodness means to them.

Sugam Sangeet Pachedi Art

Sugam Sangeet

through Pachedi Art


Yakshagana Kaavi Art


through Kaavi Art


Kajari Sanjhi Art


through Sanjhi Art


Sugam Sangeet

Illustrated through Pachedi Art

REGION : Gujarat

Title : Open Invitation

This piece is inspired by a folk song that talks about equality in society. The lyrics talk about an ant marriage where all animals are invited, irrespective of their status. The artwork shows a bridal procession where the animals are on their way to the marriage, playing instruments of that folk music form.

Instruments :

Bhungad, Tabla, Kanjiri, Shehnai, Pavo, Tamburo, Ghugro and Dhol


Illustrated through Kaavi Art

REGION : Karnataka


Derived from a folk song, this piece talks about women empowerment and the need for equal status for both women and men. It details the life of a married woman who breaks barriers and becomes a successful ruler/zamindar, making a name for herself. All of which is beautifully captured in the artwork.

Instruments :

Chaande, Taala, Maddale and Harmonium.


Illustrated through Sanjhi Art

REGION : Uttar Pradesh


The inspiration behind this artwork is from a folk song that stresses on the importance of all creatures of the Earth living in harmony. It shows how mother-nature gives equally to all and makes everyone prosper when they live in peace and harmony together

Instruments :

Sitar, Veena, Sarangi, Baja, Dholi and Dholak