The

Legacy

Project


2019

There are numerous art forms in India that are on the verge of being forgotten. The Legacy Project is a venture by Seagram’s 100 Pipers to bring these dying art forms back into the spotlight. It provides a platform to artists and their art and showcases them to the world. An initiative that springs from the very philosophy of the brand – ‘Be Remembered For Good.’

Six art forms from around the country have been adorned on the Seagram’s 100 Pipers packaging. These are new pieces of work that have been created for the sole purpose of this project. Each piece is a reflection of the artist’s version of what goodness means to them.

Gond

Madhya Pradesh

01

Bhil

Madhya Pradesh

02

Pattua

West bengal

03

Pachedi

gujarat

04

Cheriyal

andhra pradesh

05

Kalighat

West bengal

06

Cheriyal



REGION : ANDHRA PRADESH

Painted in bright hues with the colour red dominating the background. The colours are made by artists from natural sources and the brushes are made from squirrel hair.





ARTIST : D. SAIKIRAN

This piece shows how household chores are carried out by both man and woman alike. That is the essence of goodness for artist Saikiran. Collaboration between the two holds utmost importance and is the harbinger of happiness.

Kalighat



REGION : West Bengal

Kalighat paintings or Kalighat Pat is an art form that originated in 19th century Bengal. The charm of these paintings is that they capture the simplicity of daily life very well.





ARTIST : SANUYAR CHITRAKAR

The idea of goodness behind this piece is the simple fact that we should do everything to protect mother nature. Sanuyar has depicted how mother nature sees no difference between animals and mankind and provides for one and all, sheltering all and embracing all living things in her bosom. So protecting her takes precedence over everything.

Gond



REGION : Madhya Pradesh

An art form whose origin can be traced back 1400 years. Gond paintings capture the essence of celebrations, rituals and man’s relationship with nature.





ARTIST : DURGA BAI VYAM

For Durga Bai, the tree holds great importance; it is a tree of life. She has painted a tree that envelopes everyone, from providing shelter to food. It is the one true symbol of life and goodness is when we plant more of these and give birth to more life.

bhil



REGION : MADHYA PRADESH

Art is integral to the Bhil community. Their paintings are steeped in rituals, symbolism and tradition and the rich textures of their paintings connect them to nature and the Adivasi life.





ARTIST : SHANTA BHURIYA

Bhil folk artist Shanta has painted a world that seamlessly connects animals and the earth. She says one cannot live without the other and so goodness is the endeavour of keeping the balance intact.

Pattua



REGION : WEST BENGAL

They are traditionally made from handmade paper and backed with a cloth to provide strength to the painting. Indigenous plants and minerals are used to create the paint, including turmeric, vermillion and burnt rice.





ARTIST : SUSMA CHITRAKAR

This painting depicts a marriage without hierarchy. For Pattua artist Susama, goodness is when everyone is treated equally. In the marriage she has painted, we see all kinds of fish coming together for the ceremony, showing a world that lives in perfect harmony.

Pachedi



REGION : GUJARAT

They are traditionally made from handmade paper and backed with a cloth to provide strength to the painting. Indigenous plants and minerals are used to create the paint, including turmeric, vermillion and burnt rice.





ARTIST : JAGDISH CHITARA

The red colour in this painting symbolises water. Kalamkari artist Jagdish has shown how all animals are brought together by water bodies. It's the one common territory they all have and it sees no difference between one and another. His idea of goodness is the protection of these water bodies.